Founded in Melbourne in 2024, Moral Instinct draws inspiration from three rich cultural influences: the refined minimalism of Korean design, the vivid biodiversity of Colombia, and the creative ingenuity of Melbourne. Our designs focus on precision cuts, premium materials, and timeless craftsmanship, ensuring each piece embodies quiet strength, adaptability, and sophistication—just like our muse, the capybara.

Beyond clothing, we are building Moral Instinct into a brand that extends across multiple streams. We are developing a music label, collaborating with inspiring influencers and models, and curating a lifestyle that reflects our values. We believe in good morals, friendly energy, class, and inclusivity, while always aspiring to a neat, well-presented image.

Through our designs and brand ethos, we hope to inspire confidence, authenticity, and a sense of belonging. Wearing Moral Instinct is more than style—it’s a reflection of the energy you carry.